We’re solving the rampant survey fraud & data quality challenges plaguing market research.
Giving marketers smarter data.
SquareKnot’s’ proprietary mobile app captures consumer spending data and allows them to do surveys ensuring:
Real Spending Behaviours =
Shorter surveys & better data quality
Real People =
100% fraud-free sample
Real Insights =
Better models by combining attitudes & actual behaviours
Our smarter data provides a more complete understanding of consumers.
Surveys alone don't cut it, marketers need consumer intelligence that combines not only what people think - but also how they actually behave.
SquareKnot’s panel is a single source for spending, financial health + survey data.
Purchase Transactions
Gain a longitudinal view of spending behaviours and share of wallet insights through panelists’ credit and debit card transactions.
Financial Health Profile
Dive deeper with a full view of panelists’ banking activity, products and investments for a complete understanding of their financial health.
Consumer
Attitudes & Opinions
Deploy custom surveys to panelists to better understand purchase drivers, customer experience, and more. For greater accuracy, surveys can be triggered in near real-time based on transactions.
We ensure better returns across your research needs.
Ad Attribution
Custom surveys connected to our consumer spend data to measure ROI and optimize your media plan.
Customer Loyalty & Impact on Share of Wallet
Analyze spending trends, where you are gaining/ losing, and understand customer retention drivers through targeted surveys.
Competitive Intelligence
Understand the competitive landscape to identify opportunities for customer acquisition.
Customer Segmentations
Profile shoppers based on spending habits across categories to provide a far better understanding of your segments.
Services Offered:
- Verified Sample giving you access to fraud free Canadian panelists.
- Custom Survey Design & Programing, allowing us to manage the process end-to-end.
- Behaviour Triggered Surveys to identify respondents based on purchases made in near real-time.
- Transactional Data capturing spending patterns in a true longitudinal data set.
- Advanced Analytics helping you build better predictive models on top of our proprietary customer and competitive data sets.
squareknot
analytics
About Us.
Born out of decades of experience in research agencies large and small, SquareKnot aims to disrupt the market research with higher quality data. Like our name's sake, a knot used to join two lines, SquareKnot specializes in bringing together purchase data and survey data for smarter insights.
Run by research industry veterans, we keep things simple - quality sample, solutions and technology unmatched in the industry.
Get in touch.
Whether to discuss a specific need or to simply debate the future of market research, we’re always happy to chat.
info@squareknotanalytics.com
Toronto & Vancouver, Canada.
